For a film festival like Kino Pavasaris, generic merchandise felt like a risk — something that could dilute the identity we had carefully built over the years. We were looking for products that could genuinely reflect the taste and mindset of the festival’s audience and make products that would be worn long after the festival was over. Afterall, the customer has become more picky over the years of continuous abundance of products.
Together with Motifs, we explored different ideas and created a selection of items that felt both functional and connected to the identity of the festival. The process was highly collaborative from the start, with open brainstorming and careful attention to every detail.
“From the first brainstorm to the final delivery, Motifs made every idea feel achievable. The result was a collection that felt thoughtful, high-quality, and fully connected to the spirit of Kino Pavasaris.”
- Daiva, Kino Pavasaris
Being able to review prototypes before production gave us confidence in the final outcome and ensured the quality matched our expectations. Every item arrived on time and at a very high standard, creating excitement across the team ahead of the festival launch.
In the end, the collection became more than merchandise. It became part of the Kino Pavasaris experience itself.
